BETA technology, replaced by VHS, was the start of a whole new period in the motion picture arts industry. This technology allowed full-length movies to be mass-produced, inexpensively, in cassette form for viewing in the home.
Previously, movies were only available to be seen in cinemas. Each and every time you wanted to view the film, you were required to pay to do so.
The creation of VHS tapes changed how the consumer watched movies. It allowed the viewer to stay at home and prevented the need to travel a variety of distances to watch a particular film. It reduced the cost to the consumer of viewing. It allowed the consumer to re-watch the movie repeatedly at no or little additional cost. It allows the movie to be viewed at the individual’s convenience. It further allows the watcher to eliminate the advertising attached to the movie
Although it shifts the focus away from the movie theatre, it also expands the market for these films. It has, however, required the film industry to address the need to change the way they do business.
A study by “ABN AMRO” in the year 2000 showed that 26% of Hollywood movie studios’ worldwide income came from ticket sales, 28% from television, and 46% from the sale of VHS tapes and DVDs.
This is obviously quite different than profit figures prior to the advent of this new technology.
The expansion of the VCRs development to DVD technology, pay-per-view purchase and Internet viewing has just further advanced the flexibility of the consumer in movie viewing.
Currently, major motion picture studios are trying to enter into the Internet environment, joining forces with already established internet-based companies to find a new and more profitable way to distribute their product.
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