A futuristic view of the industry requires expansion of the current movie experience in order to draw back the lessening market that now have access to other viewing options. This includes such new technological advances as 3-D film, IMAX, and the addition of sensory experience such as scent and touch.
Although 3D movies have been around for years, they are becoming more common. These types of movies help the viewer experience the same feelings that they would if they were in the situation the actor is in. They can provide thrills and excitement or even discomfort. They enable the viewer to become involved in the movie. 3D movies usually cannot be shown in regular theatres. Currently, only 1040 of the 38,000 movie screens in the U.S. and Canada are set up to play 3D movies.
There is also a plan to join forces with Internet based companies to release movies this way. By releasing movies online, movies will be able to be accessed by a much broader audience. People will not have to leave their homes to see a movie, providing both comfort and flexibility to the viewer and saving time. This is a good benefit for the movie industry to be able to offer.
Right now movie companies are competing with video store rentals. As well, they are faced with the ability of their potential customers to use pay-per-view from local cable stations. This is a much less expensive option when taking into account ticket prices, gas prices, and food costs. Students who aren’t old enough to drive do not need to call a taxi or get a friend to drive them, and can just watch the movie at home. Tapping into the Internet and into a younger, movie-going audience that will grow with them, will most likely provide an opportunity to recapture some of the profitability lost to the new technologies.
Monday, April 14, 2008
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